In 2015, Drive Int. AG was founded in Switzerland, following the launch of the Little Joe® Car Air Freshener brand. They have since brought a smile to over 70 countries worldwide with over 100 distribution partners supporting their quest to transform the car air freshener industry. Their goal has and will always remain to be at the forefront of creating products that maintain the highest standard of creativity, excellence, and quality. Over the years the company has grown significantly and in early 2021, they opened their own production facility in Italy. Opal are proud to be a key distribution partner and to continue the success of the growing brand here in the UK.


Drive Int. AG demand the highest standards throughout their supply chain. They continuously require from their suppliers the latest certifications and updates to comply with the market and environmental standards and needs. ISO 9001 certified by TÜV. The fragrances have been created strictly according to IFRA standards. They also comply with REACH requirements for fragrance and flavour industry.


Drive Int. AG are mindful of the ecological effects of their operations and how they can incorporate green business models. In conjunction with their mission statement of bringing joy to their customers, they seek to do so in a sustainable way building upon their four core pillars:

• footprint

• innovation

• sourcing

• care